What is Mission LiFE

·      (Lifestyle for Environment), an India-led global mass movement to nudge individual and community action to protect and preserve the environment.

·    Launched by Prime Minister NarendraModi at the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow in 2021,

·         Mission LiFE seeks to transform persons into pro-planet people, who would adopt sustainable lifestyles.

·  Mission Lifestyle for Environment recognises that Indian culture and living traditions are inherently sustainable. The importance of conserving our precious natural resources and living in harmony with nature are emphasised in our ancient scriptures.

·    The need of the hour is to tap into that ancient wisdom and spread the message to as many people as possible. Mission LiFE seeks to channel the efforts of individuals and communities into a global mass movement of positive behavioural change.